In an unprecedented weekend of gaming excitement, Geek Retreat, the leading national retailer for all things geek, proudly announces the outstanding success of the release weekend for Disney Lorcana: Rise of the Floodborn, the second release from the latest trading card game collaboration between Disney and Ravensburger.
The game has quickly become a sensation, captivating both TCG players and Disney enthusiasts alike. The first set, released on August 18, was met with immense enthusiasm, setting the stage for an even more spectacular follow up.
Record-Breaking Release Weekend
The launch weekend of Disney Lorcana: Rise of the Floodborn on November 17 saw queues of eager customers outside Geek Retreat stores before doors opened at 10 am. Reports indicate that stores experienced a surge in sales, with some stores achieving thousands of pounds in sales within the first 10 minutes of opening. The new daily sales record was an astonishing 36% higher than the previous record.
Geek Retreat also shattered its previous records for the average sales per store, single store sales, total weekend sales and sales for a single product release.
This success is attributed to the substantial stock secured by the central buying team, the dedicated efforts of stores in creating and fostering Lorcana communities, and the overwhelming interest in the game.
Strategic Moves Lead to Unprecedented Success
Anticipating the immense popularity of Lorcana, Geek Retreat took strategic measures to ensure a smooth supply chain and meet the forecasted demand. In February of this year, Geek Retreat established a dedicated central buying team to secure favourable terms and availability of stock for its stores.
Peter Dobson, CEO of Geek Retreat, expressed his pride in the team’s achievements: “Establishing closer relationships with Ravensburger has been pivotal in our successful central buying strategy. We receive excellent support, open communication, and stock allocations that align with our sales forecasting. This has resulted in a record-breaking weekend, and most importantly, Geek Retreat customers have been able to readily access and play with the products that they enjoy in our friendly and inclusive environments.”
Peter Dobson concluded, “I am blown away by these numbers, but this has come as a result of a huge coordinated effort that has touched every part of this business across both the head office and the franchisees. I am incredibly proud of what has been achieved here.”
Due to its overwhelming popularity there will be a reprint of The First Chapter available in stores in January 2024.